All great brands know that you won’t get anywhere without good design. Design has the power to improve the conceptions that people have with your brand, and win their trust. Airbnb’s co-founder Joe Gebbia ― someone who knows a thing or two about creativity ― explains it perfectly during a TED Talk in 2016. Thanks to great design, people trusted the brand to help them in welcoming strangers into their homes, making the startup what it is today.
For us, the Velasca experience starts from here. The logo is what attracts your attention towards a brand; in the majority of cases, you’ll remember a company because of its logo.
So changing the logo, over time, is super important for improving brand perception, and communicating brand mission and goals. According to our designer Chiara:
“Our new logo is not only slim
and youthful (just like us),
but also classic and elegant;
just like the style of Velasca and the customers who keep coming back to us.”.
Get into the magic of design with this video; we’re showing you the journey of Velasca’s logo from 2014 to today.
